Performance-based pricing

You only pay for qualified leads.

We generate your inbound enquiries on Google and other search engines, and send them to you exclusively. What counts as a qualified lead is written together before we start: that definition is what billing is based on. See how it works →

Become a partner →
No retainer, no fixed fee · Lead price set with you · One partner per market
Our approach

Not leads in bulk.
Clients in your market.

Most platforms sell the same contacts to 5 competing businesses, and bill you whether those contacts are any good or not. We work differently: one partner per market, a definition of a qualified lead written together with you, and a price per lead agreed together — nothing else.

What others do
Platforms & traditional agencies
Leads resold to 3, 5 or 10 businesses in the same sector
Volume over quality — cold, unfiltered contacts
Monthly retainer due whether it produces or not
They alone decide what counts as a qualified lead
No exclusivity guaranteed — by territory or by segment
You're interchangeable — they do the same for your competitors
Our approach
Exclusive partnership
One recipient per lead — you, and no one else
Prospects actively searching for your service right now
No retainer — you only pay per qualified lead
You define with us what counts as a qualified lead
Dedicated market, protected contractually — territory or segment
1 only

partner per market. Never shared, never resold. We build the inbound flow. You convert it. Your territory stays yours.

Apply

Is your market
still
available?

We only accept one partner per market. Fill in this form to check whether yours is available — and assess whether your profile meets our selection criteria.

Response within 24h on availability
No commitment after submitting
Direct call with Julien, no intermediary
Step 1 / 4
Your business
Application received.

We'll get back to you within 24h to assess the lead volume available in your market and confirm whether the partnership makes sense for your business.

Process

Three steps.
Zero friction.

A simple, readable contract and no long ramp-up period. The lead flow starts quickly — you focus on what you do best: closing deals.

01 — Scoping
We define the qualified lead and its price together
Market, sector, operational capacity — then the key part: what makes an enquiry genuinely relevant to you, and what it is worth. Both are written down before we start.
02 — Activation
Tracking set up in 24h
We install the tracking method that fits your setup: dedicated number, CRM connection or copy-to form. Live quickly, with no technical friction on your end.
03 — Growth
Inbound leads → signed contracts
Every enquiry matching the agreed definition comes to you exclusively, in real time. You respond, you close. You pay only for the qualified leads received. Nothing else.
Sector already covered
D+30 first leads
We already generate enquiries in your niche

Across many markets, the flow of inbound enquiries already exists. If yours is one of them, you become its exclusive beneficiary from day one of the partnership.

Contact us to check availability in your market.
New niche
2 months first leads
Your sector isn't covered yet

We build the acquisition dedicated to your business and your market. As visibility builds on Google, you receive your first leads within around 2 months.

During that ramp-up period you pay nothing: billing starts with the first qualified lead received.
£0

retainer, fixed fee or setup cost. One price only: the qualified lead. You only ever pay for what you actually receive, never a fee that runs regardless.

Pricing

One price.
Agreed with you.

We do not sell a monthly retainer that runs whether it produces or not. You pay a price per qualified lead, agreed with you — and nothing else.

📋
1 · What counts as a qualified lead

Before we start, we write down together what makes an enquiry genuinely relevant to you: type of work, scope, project budget, timeframe, contact channel. That definition becomes the shared reference point of the partnership: it is what settles the matter, on the evidence, whenever an enquiry is up for discussion.

Written into the contract Shared reference
🧮
3 · How we calculate it

We do not pull a number out of thin air: the price is calculated from your average deal size and your conversion rate, to stay well below what a lead is actually worth. The full method, with a worked example and a calculator, is on our dedicated page.

Why this model works for both sides

We have no incentive to send you useless volume: a lead outside the definition is worthless to you, and damages the relationship for nothing. You never pay a retainer for activity — only for inbound enquiries matching what we agreed together. As long as the lead price stays calibrated on your average deal size, the arrangement stays profitable for you.

Full tracking

You know exactly
where every lead comes from.

Because we are paid per qualified lead, tracking has to be indisputable on both sides: you must be able to verify every enquiry we bill you for, and we must be able to justify it. Depending on your setup, we install the most appropriate method.

📞
Call tracking number

We create a dedicated number linked to your business. All inbound calls are forwarded to your usual line. Every call we generate is timestamped and logged — we see who called, and so do you.

No installation Ready in 24h
✉️
Copy-to form

Every enquiry is forwarded to you and we receive a copy simultaneously — that is the basis for counting qualified leads and for monthly billing.

For teams without a CRM Simple
The method is chosen together during the scoping call

The goal is simple: that each side can independently verify the leads sent and billed. Transparency is the only way this partnership lasts over time.

Who it's for

This partnership is
designed for the right
profiles.

Criterion #1
A high average contract value

Our partnership is built for high-value businesses, whatever the sector. Your average deal size is what the price of a qualified lead is calculated from: the higher it is, the wider the gap between what you pay and what a contract earns you.

B2B services Consulting Software / SaaS Professional services Healthcare Property Training Renovation & energy

Positive signal: 1 signed contract is worth several thousand pounds — and the client relationship extends over time.

Criterion #2
A real capacity to handle and close leads

We generate the leads. You need to be able to pick up the phone, qualify quickly, and close. The gap between a received lead and a signed contract is your responsibility — which is why we audit your sales process before any commitment.

Available to answer Active follow-up process Operational capacity Sales script in place

Warning signal: if you call leads back 48h later, they'll have gone elsewhere. Your response time is the #1 lever.

Criterion #3
Sufficient long-term customer value

The more revenue a client generates over time (recurring contracts, loyalty, referrals), the more profitable the partnership is for you. A client who signs once for £500 doesn't justify the setup.

Recurring contracts Loyal clients Active referrals LTV > £2,000

Positive signal: each lead we send you could be worth 3x, 5x, 10x its first contract over the full duration of the relationship.

FAQ

Frequently asked questions.

One thing, and nothing else: a price per qualified lead, agreed with you at the start. No retainer, no setup fee, no volume commitment, no extra fee. The lead price is not published because it is not the same for a plumber and for a law firm: we calibrate it on your average deal size, your conversion rate and the lifetime value of a client. See how that price is calculated, with a worked example →
You do, with us — and before we start, not after. During the scoping call we write down together the criteria that make an enquiry relevant to your business: type of work, geographic scope or target segment, project budget, timeframe, contact channel. That definition is attached to the contract and is the single reference point. It is precisely what avoids the classic problem in this industry: an agency deciding on its own what it gets to bill you for.
You flag it and we look at it together, case by case. Because the criteria are written down and you receive every enquiry at the same time we do, the discussion happens on the evidence rather than on a gut feeling — which is exactly why the definition is set out in black and white at the start. Our interest stays aligned with yours: a lead that is off-target is worthless to you, and we have no reason to send you one — it just damages the relationship.
From people actively searching for your service on Google and other search engines, across the market you target. These are high-intent inbound enquiries — not cold contacts bought from a database, not interruptive advertising. In practice: someone looks for your service, we capture the enquiry, it reaches you.
Exclusivity is contractualised, and its scope adapts to how you sell. If you serve a local customer base, it is exclusivity by territory: we will not work with two dental practices in the same city. If you sell beyond your own area, it is exclusivity by segment: we will not take on two software vendors targeting the same kind of company. Either way the scope is written into the contract — and if yours is already taken, we tell you immediately.
It depends on the combination of what you do and the scope you address. Some markets are already taken, many are completely open. The only way to find out quickly is to fill in the form — we'll get back to you within 24h with a clear answer.
If we already generate enquiries in your niche, you can receive your first contacts within 30 days of starting. If your niche is new, expect around 2 months while visibility builds. Either way that ramp-up period costs you nothing: billing only begins with the first qualified lead received.
The sector is not the criterion. We work with any business whose model meets three conditions: a high average deal value, a sale that goes through human contact, and the capacity to handle a flow of inbound enquiries. That covers a B2B consultancy as much as a software vendor, a private clinic, a training provider, an estate agency or an energy retrofit company — local or national. We audit your sales process before any commitment.
After your application is approved, a scoping call is used to write down two things: the definition of a qualified lead and its price. We then set up a tracking system suited to your organisation (dedicated number, read-only CRM connection or copy-to form). From there, every matching enquiry in your market is sent to you exclusively, in real time. You are invoiced monthly, only for the qualified leads received.

Your market
is waiting.
Check its availability.

No retainer: you only pay per qualified lead, against a definition written with you. We only accept one partner per market — if yours is open, you can get started quickly. If not, we'll tell you honestly within 24h.

Response within 24h. You speak directly with Julien Mouttet, no intermediary.